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BREAKING NEWS: Latics Sign Record Deal

Posted: Thu 03 Jul 2014
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Oldham Athletic Football Club are delighted today to be able to announce a five year partnership deal with retail giants Sports Direct and kit suppliers Sondico.

The details of the partnership are as follows:

Boundary Park will be re-named SportsDirect.com Park
SportsDirect.com will be the clubs new front of shirt sponsor on all home, away and replica shirts
A brand new, 2,000 square foot, Sports Direct operated, Oldham Athletic club shop will be opened within the new North Stand

The five-year agreement, which is the biggest commercial deal in the clubs history, is effective immediately and will be thrust into the spotlight when Latics face Premier League Newcastle United on July 15th. Alan Pardew's side, visit SportsDirect.com Park as the stadium hosts its first match under its new name.

Speaking about the deal, Latics Chairman, Simon Corney, said "This is a landmark day for the football club. We are delighted to enter into a partnership of this magnitude with Sports Direct. A lot of work has gone into this deal which see's Sports Direct become our front of shirt partner and Sondico become our technical kit partner for the next five seasons, as well as the renaming of Boundary Park to SportsDirect.com Park. There is a lot going on at the club, with the construction of the new stand and the opportunities this affords us. We have a dynamic young manager who is looking to assemble a squad to build upon the excellent finish we enjoyed to last season. The fact we have attracted Sports Direct as our major commercial partner shows that we are moving the club forward. This deal is a first for Oldham Athletic and shows that the long-term future and stability of the club is at the forefront of our minds as we move forward. I'd like to thank supporters for their continued patience and support. We are looking forward to working together over the coming years and maximizing the partnership between Sports Direct, Sondico and Oldham Athletic Football Club during what should be a very exciting time for us all."

Simon's thoughts were echoed by David Newbury, SportsDirect.com Head of Brand Marketing who commented: "We're very pleased to be aligning our brand with a club as rich in history as Oldham. There's a real sense of optimism around the club and we hope this sponsorship is one that will benefit everyone associated to the club and play a part in the club achieving its goals. We look forward to welcoming the fans to SportsDirect.com Park and into the new club shop."

Tune into Latics Player later today to hear from Chairman Simon Corney as he discusses the deal further, with more reaction being brought to you throughout the week.