The Football League has launched a new campaign for the 2008/09 season aimed at encouraging even more families to attend matches at Boundary Park.

The 'Enjoy the Match' campaign aims to ensure parents can take their children to matches in a family friendly environment. It will focus on removing abusive language and aggressive behaviour from the stadium.

Oldham Athletic will proactively steward all areas of the stadium and display prominent signage discouraging anti-social behaviour. Additionally, a PA announcement, voiced by local children, will be played before each match to encourage positive support.

In the run-up to the new season Athletic's manager and players have underlined their support by signing a pledge board which will be displayed in the ground. We encourage supporters to show their support for the campaign by signing the online pledge at www.enjoythematch.co.uk.

Latics' manager John Sheridan said "The future of the game is dependent on families and youngsters and we need to get these types of people through the turnstiles.

"This is a great initiative for the supporters and I am happy to throw my weight behind it.

"Hopefully Latics fans, and supporters across the Football League, will see a positive benefit from this campaign."

The Football League is supporting the campaign with a range of club guidance & resources, matchday programme ads, viral video and a promotional campaign.

Enjoy the Match has been introduced following a 'mystery shopper' exercise staged at all 72 League grounds last season. This exercise revealed that swearing formed a key negative impression on families at 46% of the 144 games assessed.

In launching 'Enjoy the Match' Football League Chairman, Lord Mawhinney, said:

"Young supporters will be the lifeblood of our clubs in years to come. It is therefore vitally important that we encourage more parents to bring their children into our grounds by creating a vibrant, family friendly atmosphere at all matches."