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Latics Achieve EFL Family Excellence Status For 2021/22

We’re delighted to announce that Oldham Athletic Football Club has achieved Family Excellence Status for the 2021/22 season.

The club joins a record number of 65 EFL Clubs in achieving the accolade, including 12 clubs who have also been crowned as ‘Gold Award’ winners for their exemplary work in engaging families on matchdays.

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Now in its 14th year, the Family Excellence Scheme is an ongoing consultation programme, which aims to drive continuous improvement and best practice in family engagement across the leagues.

The record-breaking number, up from 63 Clubs in 2019/20, recognises continuous improvement and best practice in family engagement across the leagues and supports clubs’ efforts to attract and retain young fans of the future.

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Given the particularly challenging set of circumstances that society faced during the COVID-19 Pandemic, EFL clubs’ work to ensure supporters have been welcomed back safely, whilst boosting the matchday experience has been recognised across the scheme this season.

EFL Clubs received two ‘mystery family’ visits throughout the season, with their feedback and reports determining whether each respective club achieve ‘Family Excellence’ status. The ‘mystery family’ rates and scores across eight different areas, including first impressions/ the experience of purchasing a ticket, the social media/ website experience, facilities/ what’s on offer at the stadium and refreshments. 

Oldham Athletic received 8/10 on both visits during the 21/22 season, and finishing 6/24 in League Two and 29/72 across the EFL. 

You can read about all the clubs who have been award ‘Family Excellence Status’ by clicking HERE

The findings from Oldham Athletic Second visit in the PDF attached HERE