PL Kicks, which started in 2006 and has a long history of using the power of football and the value of sports participation to help hard-to-reach youngsters in some of the most high-need areas.
By engaging youngsters in constructive activities, including a wide variety of sports, coaching, music and educational and personal development sessions, communities up and down the country have been transformed with impressive sports participation rates and the authorities reporting up to 50% reductions in anti-social behaviour in the areas in which it is delivered.
In the 2014/15 season alone over 50,000 young people took part in the programme. The scheme has also enabled thousands of youngsters to find routes into education, training and employment with volunteering being a key component.
One of the highlights of the programme is the annual Premier League Kicks Cup which brings together all of the clubs for a showpiece small-sided football competition.
The programme was formerly branded Kicks and began as a pilot project in London between the Premier League and the Metropolitan Police in 2006, with a vision to "build safer, stronger, more respectful communities through the development of young peoples' potential".
Its aim is to use football to bring communities together and engage with young people, getting to youngsters who had previously proven difficult to reach and guiding them towards a range of healthy and constructive activities.
PL Kicks is currently run at 68 professional football clubs across the country.