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Bet Butler on board

19 October 2012

Football League announces new partnership


The Football League has agreed a partnership with concierge betting service Bet Butler which will see the company become the 'Official Betting and Gaming Provider of The Football League.’


The groundbreaking two-year agreement enables betting fans to support their football team financially, with clubs earning their share of cash based on winning and losing bets. This means that over 80 clubs included in the deal will benefit every time a fan places a bet. With millions of fans spanning The Football League, this could make a significant contribution to club finances.


odds from more than 60 different bookmakers without the need to open up multiple accounts.Thanks to Bet Butler’s unique technology, Football League fans will be offered the best available


"They will get the best odds in the marketplace and their club will benefit directly from their betting activity."

Football League Chief Commercial Officer, Richard Heaselgrave said: "This is a really innovative partnership that delivers a fantastic win-win situation for supporters.


Chris Bell, Chairman of Bet Butler, added: "I am delighted by this deal that benefits both football league clubs and supporters. It is a marvellous endorsement of our unique technology which will offer the fans the best available price, but also deliver an important revenue stream for their club”.

About Bet Butler

Bet Butler Ltd is a UK-based company that holds a licence from the UK Gambling Commission. It uses proprietary software and a sophisticated bet placement and account management system, which means clients only require one simple account to run all their betting activities. The website can be accessed via:

Chris Bell is the Chairman of Bet Butler. Chris was Ladbrokes CEO for nine years before leaving in 2010, and has over twenty years experience of the gambling industry. Having joined Ladbrokes in 1991, he became Managing Director in 1994 and joined the Hilton PLC Board in 2000. In addition to his role at Bet Butler, he is a senior independent director at Quintain PLC, a non-executive director at Spirit PLC, and is a member of the Responsible Gambling Strategy Board, which advises Government on Gambling Policy.

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