Gaffer Lee Johnson admits Saturday's opponents Bradford will be a tough test for his players.
Tuesday's 4-1 demolition of Coventry ensured Latics continued their good form, making it 12 games unbeaten but the manager believes if his side does not play to the best of their ability at the weekend, they could be punished.
He said: "They are a strong side. They are a big club for the division with a good fan base so I hope there is a big crowd in on Saturday. They have some good players and have recruited well over the summer and have a consistent manager.
"They tick all the boxes for being a consistent League One club and that is who we want to be pitting out whits against and make sure we continue our desire to play and be attacking.
"We are still on this path of being the best we can and by no means have we cracked it. There are no easy games coming up and if we are not at our maximum, we will get beat. We need to continue on this run and mainly we want to try and get wins."
Johnson was forced to tinker with his starting 11 midweek and gave supporters an injury update ahead of Saturday's game.
"George has had a little bit of a setback which is not ideal. It's someone we don't want to risk but we need to send him back for another scan. He will be back in another ten days to two weeks," the boss commented.
"Brian Wilson is fine, though. It was more precautionary to leave him out on Tuesday so he is available for selection on Saturday."
With the supporters playing a massive part in Latics' good run this season, the 33-year-old wants SportsDirect.com Park to be rocking come 3pm.
"I understand the crowd was a little disappointing on Tuesday but not the people here as they were fantastic. I understand it was freezing and the Champions League was on but Saturday is no excuse. We want everyone there after a good win because we need the support and the town to get behind us," said Johnson.
Watch the full interview on Latics Player.