The Sky Bet Football League will kick off its busy festive period tomorrow with a television first; ten matches in ten days - ALL live on Sky Sports.
Football League sponsor and online bookmaker Sky Bet have a trio of offers to ensure fans get the best betting deals around.
1. Sky Bet will go top price in the industry for Ian Holloway's tips for each game
2. Bet £25, get £10 free for Wolves v Forest, QPR v Brighton & Birmingham v Cardiff City
3. Daily flash sales at 10.10am each day
Christmas and New Year is a crucial time of the season for teams in the Sky Bet Football League.
180 matches are played across the three Leagues over the festive season and a good run of form in December and January can provide solid foundations for teams for the rest of the season.
The matches to be shown live during Football League 10 in 10 are:
Friday 11 Wolves v Nottingham Forest 7.45pm Sky Sports 1 & 5
Saturday 12 MK Dons v Ipswich Town 12.30pm Sky Sports 1
Sunday 13 Sheffield Utd v Coventry City 12.00pm Sky Sports 2
Monday 14 Blackburn v Nottingham Forest 7.45pm Sky Sports 2
Tuesday 15 QPR v Brighton 7.45pm Sky Sports 1 & 5
Wednesday 16 Hull City v Reading 7.45pm Sky Sports 1 & 5
Thursday 17 Wolves v Leeds 7.45pm Sky Sports 1
Friday 18 Birmingham v Cardiff City 7.45pm Sky Sports 1
Saturday 19 Brighton v Middlesbrough 12.30pm Sky Sports 1
Sunday 20 Walsall v Port Vale 12.00pm Sky Sports 2
Sky Sports expert Ian Holloway who will be a studio guest for all 10 matches said: “Christmas has come early!
“I'm delighted that fans will get the chance to enjoy nearly two weeks of non-stop Football League exclusively live on Sky Sports.”
Viewers can enjoy analysis from Sky's team of experts including Don Goodman, Peter Beagrie and David Prutton, who will also be giving their predictions for each game for a chance of winning £2,000 for a charity of their choice.
Sky Bet spokesman David Tweed said: “We're aiming to make betting on Football League games better and 10 in 10 is a great showcase for the most competitive league in football.
“The trio of offers we're laying on will make betting on the games even more fun and we can't wait for it to get started.”
10 in 10 is part of Sky Sports’ biggest ever Football League season, which includes live coverage of 127 live fixtures from the Sky Bet Championship and Sky Bet Leagues 1 and 2 including the Sky Bet Play-offs.