The gaffer, who was speaking to the press ahead of the game, believes it will be a tough encounter but if his team do not get overawed by the atmosphere, they will be fine.
He said: "I shouldn’t have to do too much motivating ahead of the game. It should make my job easier on that side of things. It’s a local derby and it’s a fantastic game for everyone.
"Players should go out there and want to prove to the local fans what good footballers they are and how much it means to them.
"That’s what we want to play for. We want to play football in atmospheres like that. We should all enjoy the intensity, rivalry between the fans and who will come out on top?
"It will be the team with the most desire, do the basics right because that’s important in derby games, and we need to work hard like we have been doing. If we do that, we stand a chance.”
Latics did the double over Rochdale last season, however, Dunn is keen to note that that will make no difference this weekend.
“I know Keith well. He was at Blackburn when I was a young lad coming through. He’s done a fantastic job there and I’ve got a lot of time for him,” he commented.
"It will be a tough game. He always has competitive teams and I’m sure they will want to beat us.
“We have got to do what we’ve been doing since I’ve come in, though. We have to carry on with the same commitment and desire that they have been showing, sticking to the game plan and carrying out what we tell them to do.”
Consistency is something the 35-year-old is keen to have and he wants to show the travelling supporters what his team have to offer.
“Ever since I’ve come in, I’ve had my ideas and I know what I want to achieve,” he said.
“I don’t want to get too carried away with the last couple of performances because I was quite pleased before the Scunthorpe game and we all know what happened there.
“As long as we maintain a high level of performance and keep our standards at that level then we will be alright.”
Two players whose loan deals are set to expire after the game with Burton Albion are Burnley duo Daniel Lafferty and Cameron Dummigan.
“I’ll have to ring Sean Dyche and see if we can get them tied up again,” admitted Dunn.
“I think they have done fantastic for us so it would be two very good signings if we could make their stays a bit longer."
Watch the full interview on Latics PlayerHD.