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Club News

EFL & Mind Reveal New Names & Numbers Design

13 July 2020

The EFL and mental health charity, Mind have today revealed new-style names and numbers for the 2020/21 campaign and are asking fans to share their stories.

Mind were chosen to become the EFL’s Official Charity Partner ahead of the 2018/19 season and aims to raise awareness about mental health with fans, Clubs and staff, raise funds to deliver life-changing support and improve the approach to mental health in football and wider society.

For the past two seasons, Mind’s logo and ‘squiggle’ has appeared on the back of every EFL shirt across all Clubs in the Sky Bet Championship, Sky Bet League One and League Two, in a first for English football.

The new designs, created by Elms partnership, will continue to feature Mind’s logo with the number and the ‘squiggle’ will remain joined into the first letter of the player name – with the player’s name replacing the word Mind.

To celebrate the launch, the EFL and Mind are asking fans to share their stories of their chosen names and numbers they wear on a matchday via social media. It could be a family name, a year your Club won the League or a Trophy, or in relation to a mental health experience of your own or another’s.

Read more about some of the stories here: https://www.mind.org.uk/news-campaigns/campaigns/on-your-side/names-and-numbers/

Share your stories using #haveyourmatesback across social media to be involved.

If you need support from Mind visit Mind.org.uk for information and advice. You can also talk to Mind via the confidential Infoline on 0300 123 3393 or text 86463.

The Club Shop and online store will be using the new style name and numbers on the official hummel shirts for the 2020/21 season in the coming weeks.

The home shirts will have white letters with white and reflex blue numbers. Whilst the away shirts will have red letters with red and white numbers.

The goalkeeper shirts will once again have plain white letters and numbers. With the colour of the third kit letters and numbers announced next month.


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