With the club celebrating its 125th year, it has become clear over the last ten years and especially this season that the current club crest needs a change to something more traditional.
After switching back to an anniversary badge and the positive feedback received, Oldham Athletic are proud to present three concept designs based on three of the most popular badges from the past.
All have had a slight update and modern twist to ensure the club keeps moving forwards whilst acknowledging and being proud of its rich history.
Using local designers, the club now wants its supporters to vote on their favourite crest to ensure the club can use the feedback to pick one that best represents the views of its fans.
Concept 1 is based on the badge from the early 50s. It was one of the first crests to appear on a Latics shirt, with the owl from the town’s coat of arms alongside a red Lancashire rose and white stripes that represent the traditional Oldham style shirt.
Concept 2 was created from the simplicity of the crest in the 1970s. The owl perched over a ball is iconic and has stuck with the club ever since being there through the rise of the divisions. The typeface is also based on the ‘Oldham Athletic’ signage that is still present on the outside of the Main Stand.
Whilst, Concept 3 has been adapted from the famed 90s badge. The club was conscious not to move directly back to a carbon copy of it and instead try to modernise the crest to reference it’s popularity. To most Latics fans the crest from the ‘Royle’ era is sacred and with it has many happy memories that should never be forgotten but not tarnished either.
As you can see each crest has its own features from the past and votes will be ranked where supporters can pick their choices in order of one, two and three. One being the most popular choice.
There is an option also to leave your personal comments that may help the club in the final decision process.
Once again, voting is limited to one response, with respondents needing to sign into Google or create an account to gain access.
The quick turnaround is due to the deadlines by the kit manufacturer to ensure the new crest can be used on the shirts for the 2021/22 season and beyond.
For supporters experiencing any problems signing into Google, please email supporter.services@oldhamathletic.co.uk where the club can then assist further and add your votes manually.
Announcements on the new club crest will be shared in conjunction with the kit launch during the summer.
The badge concepts can be seen in more detail by clicking the PDF here.