Supporters can enjoy a whole new customer experience as the Club Shop at Boundary Park undergoes a full rebrand and redesign ahead of the 2023/24 season.
Marking the start of club’s technical kit partnership with Puma, the store will adopt a brand new name, look and feel as the summer of significant developments around the ground continues.
As part of the exciting relaunch, the shop will be renamed Athletic Store, providing a new identity for the store and the products on sale.
The design of the shop will lean heavily on Latics-related themes, featuring artwork, slogans, chants and historic images throughout the store.
The centrepiece of the rebrand will be a new back wall wrap vinyl, spanning the area behind the till and showcasing photographs of memorable moments, of Boundary Park down the years, favourite players and supporters, as well as a large 3D acrylic club crest.
To accommodate the refurbishment work, the shop will close for a week from 4pm on Friday 21 July.
Athletic Store will then open for the first time on Saturday 29 July, ahead of our final pre-season fixture against Mansfield Town. Further details of the grand opening will be confirmed in due course.
Online sales will be available from a new-look website at athletic-store.co.uk from 21 July.
When it reopens, the shop will be stocked with the club’s new Puma training wear, third kit and accessories.
Further products will be added soon after, including other kits and brand new, personalised Latics lines. Dates for the sale of these products will be confirmed in due course.
The 2023/24 home kit will be available for pre-sale from 21 July and we look forward to welcoming supporters into the shop from next Saturday!