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Athletic Store Grand Opening!

28 July 2023

The grand opening of the all-new Athletic Store will take place ahead of our final pre-season friendly against Mansfield.

Supporters can enjoy a whole new customer experience as retail operations at Boundary Park undergo a full rebrand and redesign ahead of the upcoming season.

The shop will open from 11am on Saturday, with the grand opening performed by Joe Royle and other guests at 1pm.

For the first time, Athletic Store will feature a number of brand new Latics products manufactured by Puma, including the third kit, training and travel wear, including gilets, hoodies and t-shirts.

A number of new accessories are also now in stock, including a range of scarves and footballs.

RRG’s fantastic Latics cars, kitted out in the designs of the three playing strips, will also be on display outside the shop.

Marking the start of club’s technical kit partnership with Puma, the store will adopt a brand new name, look and feel as the summer of significant developments around the ground continues.

The design of the shop leans heavily on Latics-related themes, featuring artwork, slogans, chants and historic images throughout the store.

The centrepiece of the rebrand is a new back wall wrap vinyl, spanning the area behind the till and showcasing photographs of memorable moments, of Boundary Park down the years, favourite players and supporters, as well as a large 3D acrylic club crest.

A reminder that you van also shop online at the new-look website at

The home and away kits are available for pre-sale online and confirmation of what they are due in store will follow.

Ahead of the new season, the club is running a kit giveaway, offering one lucky supporter the chance to win all three kits for the 2023/24 season.

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